News
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Incendio Lights Up 2016 with Coldplay’s ‘Hymn for the Weekend’ Featuring Beyoncé
LOS ANGELES --(SPW)-- This past Saturday saw the release of Coldplay’s official “Hymn for the Weekend” video, featuring Beyoncé, produced by Black Dog Films with River Studios, directed by Ben Mor and color corrected at Incendio by Clark Muller. The video, which has garnered more than 22 million YouTube views (and 450K likes) in the past few days, depicts Coldplay frontman Chris Martin touring Mumbai during the ancient Hindu festival called Holi, also known as the “festival of love”. Muller’s previous music video projects include striking, seminal pieces such as “California Gurls” and “Dark Horse” for Katy Perry. He and Mor have collaborated on numerous projects, including Britney Spears’ “Work Bitch,” and are at work on an upcoming video for Will.i.am. “Grading with Clark is always a pleasure and something I consistently look forward to,” says Mor. “Besides just being a great guy, his passion and patience for crafting the perfect frame is unmatched. A session with Clark always feels like a Bespoke experience and never some cookie cutter pre set looks - and the results show.” Coldplay and Beyoncé are scheduled to perform during the halftime show at Super Bowl 50 this Sunday, February 7. About Incendio CEO/Colorist Clark Muller launched Incendio in June 2011, with a multi-platform package for KIA, via davidandgoliath. Following in quick succession were a spot for massive Indonesian sugar brand Gulaku; IBM “Think,” an interactive exhibit at NYC’s Lincoln Center; Target with Taylor Swift, Pink and Gwen Stefani...and Britney Spears’ “Work Bitch,” which struck a major chord with fans. 185 million views, five years and a string of hot projects later, Muller has the company he’s always wanted, “an artist-driven boutique, doing huge work,” he says with an easy smile. At Incendio, creative artistry and technical excellence work hand-in-hand. The company motto reads, “Genius is talent set on fire by courage” - an adage that is both appropriate and inspiring for the team, which now includes artists Luis Silva and Santiago Padilla. Silva counts AT&T, Under Armour and Nintendo among his clients. Padilla’s portfolio spans features (upcoming Low Riders from Blumhouse, Universal), music videos (“Tamale” and “IFHY” for Tyler the Creator) and commercials (DirecTV, NBA). http://incendio.tv
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Katy Perry's "Dark Horse"
Katy Perry's "Dark Horse" continues to be one of the most talked about music videos of the year. It made the number one spot on the list of Top 10 most-watched videos of 2014, and most recently won the coveted award for Best Female Video at this years MTV VMAs. Dark Horse is a visual epic that goes beyond the scale of traditional music videos. This Egyptian themed stunner is complete with recreations of the Nile River and the great Pyramids, as well as incredible VFX, and grand, detailed matte paintings. Incendio helped bring these visuals to life by matching their magnitude with bold and vivid color. Colorist Clark Muller joined the team of exceptional artists behind the world of Dark Horse. This includes director Mathew Cullen of Motion Theory, Director of Photography Shawn Kim, creative and video producer Danny Lockwood of Capitol Music Group SVP, and executive producer Javier Jimenez.
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The Art of Glowing
"Glowing" is a recent release directed by Tyler the Creator, of the hip hop collective Odd Future. This music video is a vivid narrative that follows a young couple as their love progresses through old age, all while the world crumbles around them. This is a dreamy pop ballad, that acts as the soundtrack to a story told through a unique treatment of color. The video reveals three distinct looks, all reflecting a prominent theme of contrast, as the couple is shown in their blissful disposition, against flashes of brutal news clips. Colorist Clark Muller worked closely with the DP, Luis Perez, to carefully craft each look. The first of which, adapts vibrant and saturated hues, revealing the couple as children. The second look bears a visually impressive infrared tone. Here, each shot is submerged in the infrared, while the two lovers radiate in their natural skin tone. Finally, the darkest look concludes the video, showing the world through dystopian lenses in shades of grey and blue. These sharp color moods enhance the striking nature of this video, as achieved through the juxtaposition of beauty vs real life tragedy, shaking the senses through a narrative that is undoubtedly compelling. Check out Tyler, The Creator's new video at the following link: Glowing
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Britney Spears puts Incendio to 'Work'
Britney Spears is back on the map with the recent release of her new video for "Work Bitch" directed by Ben Mor of Little Minx/Black Dog Films. This sleek and sexy clip features the artist against a stunning range of backdrops, including a pool filled with sharks, iconic Planet Hollywood, club scenes, and vast desert shots. Director Mor's striking visuals are vibrant and exciting, providing colorist Clark Muller with an opportunity for creativity. The Incendio team was proud to be a part of this project. Check out Britney's new video at the following link: Britney Spears "Work Bitch"
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Incendio lends 'Talent' to NBC promo
NBC recently tapped Incendio to color their promo for the new season of America's Got Talent. The "Magnet" spot welcomes new judge Howard Stern to the show and demonstrates just how magnetic the show is at attracting its talent. The spot was directed by Kendall Bowlin, shot by director of photography Rhet Bear, with Ring of Fire providing the visual effects. The promo's tight finishing schedule meant that color correction needed to start well before the visual effects were finished. As a result, the shots were continuously updated and revised during the session. Ring of Fire worked with Incendio by providing mattes for all of the composited elements within each shot. This allowed for each element to be colored separately from their background plates. Because the spot was shot across different cities, and also included some stock footage, the ability to color each element independently helped tie together the shots and integrate the VFX. The promo will premiere on NBC's The Voice.
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The Evolution of the DI
Incendio was recently profiled by Christine Bunish as part of Post Magazine's article, "The Evolution of the Digital Intermediate". "It may be time for digital intermediates to have a name change. Initially coined to describe a digital approach to a film process…it has arguably come to mean something different today." You can pick up March 2012's issue of Post Magazine and turn to page 20 or read the story at the following link: http://digital.copcomm.com/i/57245/21
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Incendio plays the Big Game
This year we'll be watching the Big Game for the same reason as everyone else — the commercials. Incendio is proud to have provided color correction for a few of this year's contenders. Keep an eye out for Suzuki “Sled” and Lexus “Beast” during the game. Suzuki “Sled” Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki's “Sled” television spot is set in an isolated mountain location. “Sled” opens with an early morning scene where an Eskimo and his dog sled team ride off into the horizon. As the landscape changes from morning to evening, the quiet still of the frozen tundra gives way to vibrations and a hint of something new in the distance. A Kizashi – accompanied by 50 Cent's “Movin On Up” – comes driving into view with one of the Huskies' heads sticking out of the front passenger window enjoying its owner’s new mode of transport. The spot then cuts to the interior of the vehicle, revealing the other sled dogs buckled into the back seat and the Eskimo behind the wheel of the Kizashi – all of whom are digging the lavish accommodations and warm interior of the car, while bumping their heads and tapping their paws to the song's beat. The Eskimo pulls up to his igloo and his wife comes out to greet him. With a puzzled look on her face, and in her native Inuit tongue, she asks, “Where’s the sled?” The man replies, “I traded it in,” (the conversation is subtitled in English). Suzuki’s 2012 Super Bowl spot will air both in 60-second and 30-second formats in the company's top retail locations across the U.S. “Sled” will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March. Suzuki “Sled” Credits: Agency: Siltanen & Partners Director: Jim Zoolalian DP: Jordan Valenti Lexus “Beast” Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company's first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC. The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company's move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene. “The all-new Lexus GS is showcased in this ad because it's the first model to feature the new look of Lexus and it's also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.” The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. Lexus “Beast” Credits: Agency: ATTIK Director: Simon Needham DP: Daniel Ardilley Editor: Patrick Shefield VFX: The Mill
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'The First Time' at Sundance
Jon Kasdan's The First Time was officially selected for the dramatic competition at the 2012 Sundance Film Festival in Park City, Utah. Incendio travelled to the film's premiere at the Eccles Theater where it screened to 1,200 moviegoers. We're proud to have provided the digital intermediate and finishing for the film. Congratulations to the filmmakers!
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4K DI for 'The First Time'
Incendio has completed color on it's first 4K digital intermediate The First Time. The appropriately titled film was written and directed by Jonathan Kasdan, shot by director of photography Rhet Bear, and stars Dylan O'Brien, Britt Robertson, and Victoria Justice. Acquired with Red Digital Cinema cameras at 4K and 5K resolutions, the film was colored on Dolby Professional Reference Monitors in the P3 color space, mastered at 4K, and subsequently delivered as a Rec.709 master to HDCAM-SR. To manage the R3D files from production, Incendio developed its own proprietary software applications automating and accelerating the conform process to a fraction of the time.
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IBM 'Think' Exhibit Colored for Mirada
Incendio has just completed the color for the soon to be released immersive media experience for the IBM “THINK” exhibit at Lincoln Center in New York. The exhibit is in correlation with IBM’s centennial year. The experience features a 123-foot digital wall, and an area displaying 40 seven-foot screens showcasing a 10-minute film which then transitions into interactive touch screens. The challenge of this project was coloring the multiple screens in-context. Not only were there multiple panels in the exhibit, but the panels themselves were sub-divided into individual tiles. Each tile was sourced from the native Red One & Red Epic camera footage, stacked in the timeline, and color-corrected side-by-side. As the film culminates, the tiles total 48 distinct R3D clips on the screen at one time. Upon completion of color, the shots were rendered out at their native resolutions to 4K and 5K DPX files. A single-screen representation of the film can be seen on IBM's YouTube channel.
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Incendio Drives Home Kia Running Footage
Off to a running start, Incendio opened their doors to an exciting challenge: one production, six different camera formats. Agency David & Goliath shot Kia's 2012 model year running footage using a long list of camera formats. Everything from Alexa ProRes, 3K ArriRaw, 5K Red Epic, 5K 7D image sequences, HD GoPro, and 35mm Film was used to capture the new vehicles. The entirety of the footage was colored as best-light digital dailies, edited by Spinach, and then recolored as selects for the final transfer. The biggest challenge was to manage the differing metadata across the various camera formats, many hours of footage, and seeing it through from production to finish. Trial by fire in the perfect sense!
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Incendio Sets Fire
Incendio, a boutique color studio created by colorists Clark Muller and Adolfo Martinelli, has opened in sunny Venice, California. Blending the creative and technical talents of it's partners, Incendio proves to be fulfilling the desire for a more intimate and personalized color experience. Muller and Martinelli, who began their relationship at R!OT Santa Monica, had also collaborated at Muller's previous venture New Hat. After departing Company 3, Muller reconnected with Martinelli with the goal of building a cutting-edge studio with a purely data-centric workflow from the ground up. The studio is built out with two color suites, each equipped with Image Systems' Nucoda Film Masters, Precision control panels, and 42" Dolby reference-grade monitors. The suites are interconnected via a DVS storage network that allows any media to be simultaneously accessed and shared within the facility. The systems can read DPX, QuickTime, or any native camera format including Red, Alexa, Phantom or scanned film. Color corrected media can be delivered back to tape, drive, or a network endpoint at resolutions up to 5K. Situated only two blocks from the sand, at Rose and Main, Incendio is surrounded by the eclectic energy of Venice Beach. The facility brings the outdoors in, with a spacious open-air common area that extends onto a large patio - perfect for catching the sun, the breeze of the ocean, or some great people watching between sessions.